Edgar Nicov · AI Visibility Consultant · BucharestWin the top results in search engines and LLMs.
Would it be a waste of time to find out why competitors show up in Google and ChatGPT, and you don't?
Former CMO at Reflector Media · Worked with Adobe, Opera, Zoho, Norton
What GEO and AEO are, and how you show up in ChatGPT and AI Overviews
Search no longer ends at ten blue links. More and more answers come straight from AI: Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Microsoft Copilot. If your site isn't a source these tools trust, they recommend someone else.
GEO: Generative Engine Optimization
GEO is the optimization of your content and brand so that generative AI engines, like ChatGPT, Gemini, Perplexity and Copilot, understand who you are, trust you and cite you in their answers.
AEO: Answer Engine Optimization
AEO is the optimization of your pages so they give direct, clear answers to questions, the format that Google uses in featured snippets and AI Overviews and that voice assistants read out.
- Entity and structured data: Organization, LocalBusiness and service schema, a complete Knowledge Graph and a consistent Google Business Profile, so AI knows exactly which business you are
- Content written as answers: short definitions, lists, tables and FAQs that an AI can quote word for word
- Access for AI crawlers: GPTBot, ClaudeBot, PerplexityBot and Google-Extended can read your pages, without JavaScript hiding the content
- Bing and IndexNow: Microsoft Copilot answers from the Bing index, so Bing is part of GEO, not an afterthought
- Tracking AI visibility: automated checks on whether ChatGPT, Gemini and AI Overviews mention you for the questions your customers ask
It works in practice: a local florist became the first recommendation in Google's AI Overview in 11 days and is now recommended by ChatGPT and Gemini for all its main searches, and a software product is cited in the AI Overview for its main search.
SEO, GEO and AEO optimization, done directly on your site
I'm an SEO consultant based in Bucharest. I work with companies from Bucharest, Ilfov and across Romania, and remotely with clients abroad. Every service below is hands-on: I find the problem and I fix it.
Technical SEO audit
Crawling, indexing, speed and structured data, checked by hand and delivered as a prioritized fix list.
From €240On-page SEO optimization
Search intent, titles, meta descriptions, headings and internal links, page by page, in your CMS.
From €270GEO and AEO
Visibility in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, not just in the blue links.
AI searchLocal SEO and Google Business Profile
Schema, entity data and a complete Google Business Profile, so you show up in local searches and on Google Maps.
Local SEOCore Web Vitals and site speed
Slow LCP, layout shifts and late clicks found and fixed, until real users pass the test.
SpeedSEO-friendly website development
New sites, redesigns and migrations built to rank, with your developers or with ours.
From €1,300SEO automation
Reports that build themselves, bulk checks and AI content pipelines with human review.
AutomationFractional CMO and monetization
Marketing leadership and revenue strategy for sites that have traffic but not enough income.
GrowthLLM token optimization
Lower AI API costs for teams using Claude, ChatGPT or Gemini, without worse output.
AI costsSEO vs AEO vs GEO: what's the difference?
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank pages in Google and Bing | Be the direct answer to a question | Be cited and recommended by AI |
| Where you show up | Organic results and Google Maps | Featured snippets, AI Overviews, voice assistants | ChatGPT, Gemini, Perplexity, Copilot, AI Mode |
| What matters most | Technical health, relevance, links | Clear answers, structure, schema | Entity, trust, mentions, content AI can quote |
They don't replace each other. GEO and AEO are built on top of solid technical SEO.
Why an SEO consultant, not an agency
You talk to the person who does the work
No account managers and no juniors running the crawl. The SEO specialist on the call is the one who audits and fixes your site.
10+ years on high-traffic sites
Former CMO (Chief Monetization Officer) at Reflector Media, the publisher behind Windows Report, MSPowerUser and The Mac Observer.
Implementation, not a PDF
I make the changes in your CMS, code or server, or I work alongside your developers until they are live.
Brands I've worked with directlyAdobe · Opera · Zoho · Norton
How we work
Analysis
A technical audit plus your Search Console, Bing and analytics data, to see what really holds the site back.
Priorities
A short list ordered by impact on traffic and revenue, so the work starts where it pays off first.
Implementation and measurement
Fixes go live, from site speed to content, then we follow the numbers in Google, Bing and AI answers.
How much does SEO optimization cost?
Technical SEO audit
from €240Sites up to 100 pages
On-page optimization
from €270Up to 30 pages, implementation included
Frequently asked questions
What does an SEO consultant do?
What does SEO optimization mean?
What are GEO and AEO?
How can my business show up in ChatGPT or Google AI Overviews?
How much does SEO optimization cost?
How long until I see results?
Do you only work with companies in Bucharest?
Is it a mistake to do SEO if I already run Google Ads?
Would it be cheaper to manage on my own with an SEO plugin?
Would you mind finding out where your site stands in Google and in AI answers?
Send me the site. I'll tell you what's holding it back and where to start.
No, take a look →