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Technical SEO audit services that find what's broken.

Would it be a waste of time to find out exactly what stops Google from ranking your pages?

A hands-on technical SEO audit of your website: crawling, indexing, speed, architecture and structured data, checked manually and delivered as a prioritized fix list. From €240.

No, I want the audit → See pricing
On this page
  1. What is a technical SEO audit?
  2. What the audit checks
  3. What's included
  4. Tool report vs audit
  5. Why a consultant
  6. Who needs an audit
  7. How it works
  8. How much it costs
  9. FAQ

What is a technical SEO audit?

A technical SEO audit is a review of how search engines crawl, render and index your website. It finds the issues that stop pages from ranking, from blocked resources and duplicate URLs to slow Core Web Vitals and broken structured data, and ranks them by impact so you know what to fix first.

Good content can't rank if Google can't reach it, understand it or load it fast enough. The same goes for AI search: ChatGPT, Gemini and Perplexity can only cite pages their crawlers can read.

What my technical SEO audit checks

Every audit starts with a full crawl, then a manual review of the templates that matter for your business. This is the checklist I work through.

Crawlability

  • robots.txt and XML sitemaps
  • Crawl depth and orphan pages
  • Redirect chains and loops
  • 4xx and 5xx errors
  • Crawl budget on large sites

Indexing

  • Index coverage in Google Search Console and Bing Webmaster Tools
  • Canonical tags and noindex directives
  • Duplicate, thin and parameter URLs
  • Pagination and faceted navigation

Speed and Core Web Vitals

  • LCP, INP and CLS on real-user data
  • Server response time (TTFB)
  • Image, CSS and JavaScript weight
  • Caching and CDN setup

More on this: Core Web Vitals check and fix.

Site architecture

  • URL structure and hierarchy
  • Internal linking and anchor text
  • Breadcrumbs and navigation
  • hreflang for multilingual sites

Structured data

  • Schema markup validity
  • Rich result eligibility
  • Organization, Product, Article and FAQ markup
  • Entity signals for AI search

Rendering, mobile and security

  • JavaScript rendering and hidden content
  • Mobile-first parity
  • HTTPS, mixed content and security headers
  • AI crawler access (Googlebot, Bingbot, GPTBot)

What's included in a technical SEO audit

Automated tools list hundreds of warnings and leave you to guess which ones matter. My audit tells you what to fix, in what order, and why.

Want to see the format first? Ask for an anonymized sample report.

  • Prioritized fix list: every issue rated critical, high or medium, with its estimated impact
  • Clear explanations: what's wrong, why it matters and exactly how to fix it
  • Developer-ready tickets: URLs, examples and acceptance criteria your team can act on
  • Walkthrough call: 45 minutes to go through the findings and answer questions
  • Optional implementation: I can fix the issues myself or review your developers' changes

SEO tool report vs technical SEO audit

Tools like Screaming Frog, PageSpeed Insights and Google Search Console are where an audit starts, not where it ends.

Automated tool reportTechnical SEO audit
Finds technical issuesYesYes
Ranks issues by business impactNoYes
Checks JavaScript rendering manuallyPartlyYes
Explains why and how to fixGenericSpecific to your site
Covers AI search readinessNoYes
Implementation supportNoYes

A technical SEO consultant, not an agency queue.

Most technical SEO services are sold by agencies: a senior person on the sales call, a junior running the crawl. With me, the technical SEO expert you talk to is the one who audits your site and fixes the issues.

I've spent 10+ years on high-traffic international websites, most recently as CMO at Reflector Media (Windows Report, MSPowerUser, The Mac Observer), so I read technical issues in terms of traffic and revenue, not just warnings.

  • Technical SEO audit: a one-off, full review with a prioritized fix list
  • Technical SEO consulting: hourly sessions for strategy, migrations or a second opinion
  • Implementation: I fix the issues in your CMS, code or server configuration
  • Ongoing technical SEO services: monthly monitoring so new issues are caught before they cost traffic
  • Working with your team: developer-ready tickets and code review for in-house or agency developers

Who needs a technical SEO audit?

A technical audit pays off most when the site is large, complex or changing.

  • E-commerce stores: faceted navigation, product variants and thousands of URLs are where technical problems hide
  • Content and publisher sites: crawl budget, duplicate archives and Core Web Vitals at scale
  • Sites after a traffic drop: after a core update or an unexplained loss of rankings
  • Before and after a migration: redesigns, platform changes and domain moves
  • Multilingual sites: hreflang, regional URLs and duplicate content across languages

How the technical SEO audit works

A technical SEO audit has four steps: data collection, manual review, a prioritized report and a walkthrough of the findings.

  1. 01

    Crawl and data

    The audit starts with a full crawl of your website. I compare the crawl with data from Google Search Console, Bing Webmaster Tools and real-user Core Web Vitals, to see the site the way search engines see it.

  2. 02

    Manual review

    A crawler finds patterns, not causes. I review the key page templates by hand, such as the homepage, category, product and article pages, to confirm which issues are real and why they happen.

  3. 03

    Prioritized report

    Each issue gets a priority based on its impact on rankings and the effort needed to fix it. The report explains what is wrong, which URLs are affected and how to fix it.

  4. 04

    Walkthrough and fixes

    We go through the findings on a call. Your developers can implement the fixes, or I can help with them, depending on your setup.

How much does a technical SEO audit cost?

Base price for sites up to 100 pages. Larger sites, e-commerce and multilingual setups are quoted after a quick look at the site.

€360from€240
Request an audit →

Technical SEO audit FAQ

What is a technical SEO audit?

A technical SEO audit is a review of how search engines crawl, render and index your website. It finds the technical issues that stop pages from ranking, such as blocked pages, duplicate URLs, slow Core Web Vitals or broken structured data, and ranks them by impact so you know what to fix first.

How much does a technical SEO audit cost?

My technical SEO audit starts at €240 for sites up to 100 pages (launch offer, regular price €360). Larger sites, e-commerce stores with faceted navigation or multilingual setups are quoted after a quick look at the site. See all prices on the pricing page.

How long does a technical SEO audit take?

Usually 5 to 10 business days, depending on the size of the site and how many templates it uses. You get the report plus a call where I walk you through the priorities.

What's the difference between a technical SEO audit and an on-page SEO audit?

A technical audit looks at the infrastructure: crawling, indexing, speed, rendering and structured data. An on-page audit looks at the content of each page: titles, headings, search intent and internal links. Most sites need both, starting with technical. See on-page SEO.

Do you implement the fixes or only report them?

Both options work. I can implement the fixes myself (WordPress, WooCommerce, OpenCart, Shopify, custom and static sites, plus server-side work like redirects and caching) or hand a clear fix list to your developers and review their changes.

How often should I run a technical SEO audit?

At least once a year, and always after a redesign, a site migration, a platform change or an unexplained traffic drop. Large or fast-changing sites benefit from monthly monitoring instead.

Does the audit cover AI search (GEO and AEO)?

Yes. I check whether AI crawlers can access your content, whether your structured data describes your business clearly, and whether key pages answer questions in a way ChatGPT, Gemini, Perplexity and Google AI Overviews can quote.

Is it a mistake to get a technical audit if my site is new?

No. On a new site the audit is cheapest: structure, indexing and speed problems take hours to fix now, not after you have hundreds of pages.

Isn't a free PageSpeed or Screaming Frog report enough?

For a first look, yes. But an automated report doesn't know what matters to your business and doesn't manually check how pages load. The audit starts from the same tools and tells you what to fix first and why.

Would you mind finding out what's holding your site back?

Send me your site and I'll tell you where the biggest technical problems are.

No, take a look →